Introduction: The Rise of Fast Fashion in IndiaIndia’s fashion landscape is evolving rapidly, with fast fashion becoming a cornerstone of how people express themselves. Fueled by social media, globalization, and a youthful population, Indian consumers are embracing trendy, affordable styles that blend cultural heritage with modern aesthetics. This shift reflects not just changing tastes but also the growing influence of technology and sustainability in shaping shopping habits. Social Media’s Role in Redefining Fashion ChoicesPlatforms like Instagram have transformed how Indians discover and adopt trends. Young shoppers increasingly draw inspiration from... Read more...